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NINC Conference - How to Dig Yourself Out of a Marketing Rut

  • Tradewinds Resort 5500 Gulf Boulevard St. Pete Beach, FL, 33706 United States (map)

Even experienced authors can feel stuck around how to recover from marketing disappointments. This session will discuss what authors can do when they’ve reached plateaus, feel lost or confused by their own data, or have titles that are ill-equipped or decreasingly well-positioned to compete in a changing marketplace.

Delving into behavioral economics concepts (heuristics that relate to managerial decision making) to explain some of the psychological pieces, this module offers higher-level tactical and practical solutions meant for authors who are mid- or advanced career.

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