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Stepping Back to Step it Up - Reframing Your Book Marketing: A Sacramento Rose RWA Event

This fast-paced book marketing booster borrows principles from my Book Marketing Audit and Scaling Your Book Marketing Program workshops, focusing on marketing weaknesses that authors typically miss. Specific prompts and self-assessments are designed to help authors better-understand their individual marketing goals , to identify current flaws, and to prioritize their own high-impact set of next steps.

This presentation will cover:

  • Figuring out your real goal (hint: it’s not just to sell more books)

  • How to tell whether your author assets are competitive (e.g., website, newsletter, book covers, blurbs)

  • Understanding how your library structure impacts your marketing plan

  • Expectation-setting: what each marketing channel actually gets you

  • An overview of highly-advanced and integrated strategies that top-selling authors are using

  • A guide to when (and how) to hire professionals

Wanna come? Head to the Sacramento Rose RWA website for more information and to sign up.

Can’t make the course? Stay in touch with me via my author newsletter to keep tabs on my events for authors and hear about the next time I’ll give this course!