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Marketing Steamy Romance: A Passionate Ink RWA Members-Only Workshop

Is your book dripping with deliciousness? Seething with steam? Boiling with sultry heat? Congratulations! You just wrote yourself into an advertising problem. Mainstream authors can earn new readers through mass market advertising networks. But not you, my naughty friend. Your racy blurbs and steamy covers flout the rules set forth by important ad platforms like Facebook, Google, and Amazon.

The Marketing Steamy Romance curriculum distills what I’ve learned as a 15-year digital marketing veteran and writer of erotic romance into actionable advice for authors. Participants will have access to the following modules, related Q&A and group discussion:

  1. Intro: Why Marketing Steamy Romance is Different From Marketing Every Other Kind of Book

  2. Deal-Breaking Decisions: Book Categories, Titles, Sub-Titles, Covers and Blurbs

  3. Advertising on Automated Bidding Platforms (That Is, If They’ll Even Let You)

  4. Advertising With Sponsored Placements

  5. Why Bloggers/Influencers are Especially Important to Erotic Romance

  6. The Three Ways Erotic Romance  Authors Should Be Using Newsletters

  7. Social Media for Steamy Romance 

  8. Erotic Romance Marketing Budgets vs. Other Romance Marketing Budgets

This event is open only to members of Passionate Ink, the Erotic Romance Writer’s Chapter of Romance Writers of America. Wanna join? Click this link right here.

Can’t make the course? Stay in touch with me via my author newsletter to keep tabs on my events for authors and hear about the next time I’ll give this course!