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Writer's Digest Novel Writing Conference - The Plan Before the Plan: Marketing for Pre-Published Authors

  • The Westin Pasadena 191 North Los Robles Avenue Pasadena, CA, 91101 United States (map)

Marketing on your own behalf is expected in today’s competitive environment: readers expect it; publishers expect it; and owning your own fanbase is just plain smart. And it’s not just for established authors—the same is true for debut authors and aspiring authors shopping manuscripts. Basic marketing infrastructure has become table stakes for building and retaining early fanbases and selling books.

This workshop will cover how to build an early-career fanbase, even before you’ve published a single page. It will explain why established brand assets will make you more attractive to agents and editors. It will build a case for which marketing channels should be built, and in what order (including social media) and will provide content suggestions. Finally, it will walk through setup, costs and maintenance, and explain how to transition to a different flow after you’re published.

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