If you’re selling books profitably but you’ve reached a plateau, you need new approaches to help you scale. This session teaches smarter pattern recognition for creative, strategic, and tactical campaign optimization. Adopting a "fail better” mindset will not only earn you fresh readers—it will increase loyalty and engagement among current fans. Most of all, it will get you closer to the Holy Grail of marketing: the repeatable model.
Topics to be covered include:
Advanced campaign design, from structuring to testing
Building pro-grade tracking infrastructure to better-understand results
Scaling results on automated ad platforms (e.g., Facebook, Amazon, BookBub)
Creating connections for advanced retargeting
Newsletter sub-groupings and segmentation
Audiobook marketing strategies
Influencing tactics (e.g., scarcity, FOMO, status)
Leveraging evangelist fans to do your work for you
Note; this is not for beginner marketers—it assumes that you’ve tried several marketing tactics and that you're comfortable looking at the numbers.