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Scaling Your Book Marketing Program: 2019 NECRWA Conference:


  • Boston Marriott Burlington One Burlington Mall Road Burlington, MA 01803 United States (map)

If you’re selling books profitably but you’ve reached a plateau, you need new approaches to help you scale. This session teaches smarter pattern recognition for creative, strategic, and tactical campaign optimization. Adopting a "fail better” mindset will not only earn you fresh readers—it will increase loyalty and engagement among current fans. Most of all, it will get you closer to the Holy Grail of marketing: the repeatable model. 

Topics to be covered include:

  • Advanced campaign design, from structuring to testing

  • Building pro-grade tracking infrastructure to better-understand results

  • Scaling results on automated ad platforms (e.g., Facebook, Amazon, BookBub)

  • Creating connections for advanced retargeting

  • Newsletter sub-groupings and segmentation

  • Audiobook marketing strategies

  • Influencing tactics (e.g., scarcity, FOMO, status)

  • Leveraging evangelist fans to do your work for you

Note; this is not for beginner marketers—it assumes that you’ve tried several marketing tactics and that you're comfortable looking at the numbers.

Registration opens on January 1st, 2019