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2019 NECRWA Conference: The Book Marketing Audit


Does it feel like you’ve tried everything to market your book and you’re not getting the sales you want? Have you read countless advice articles and purchased expensive courses promising the keys to help step up your game and you’re just not seeing the results? "The Book Marketing Audit" will teach you to stop copying marketing approaches that may be working for other authors but that just aren’t right for you. The most successful marketers don’t blindly follow someone else's advice—they leverage their own data to solve problems from within. 

This presentation will discuss:

  • Identifying your author brand’s strengths and weaknesses

  • Choosing tactics based on the size and structure of your library

  • Technical infrastructure to support analytics

  • Using the right lenses to analyze, and optimize, your results

  • How to do targeting like an advertising pro

  • Prioritizing and staying on the critical path

Location: Boston Marriott Burlington, One Burlington Mall Road, Burlington, MA 01803

Registration opens on January 1st, 2019