Jan
26
8:30 AM08:30

Silicon Valley RWA: The Book Marketing Audit

Does it feel like you’ve tried everything to market your book and you’re not getting the sales you want? Have you read countless advice articles and purchased expensive courses promising the keys to help step up your game and you’re just not seeing the results? "The Book Marketing Audit" will teach you to stop copying marketing approaches that may have worked for other authors but that just aren’t right for you. The most successful marketers don’t blindly follow broad advice—they leverage their own data to solve problems from within. 

This presentation will discuss:

  • Identifying your author brand’s strengths and weaknesses
  • Choosing tactics based on the size and structure of your library
  • Technical infrastructure to support robust reporting
  • Using the right lenses to analyze, and optimize, your results
  • How to do targeting like an advertising pro
  • Prioritizing and staying on the critical path

Location: Willow Glen Community Center, 2175 Lincoln Avenue San Jose, CA, 95125

Register Here

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Feb
22
to Feb 25

San Francisco Indie UnCon 2019

This limited-to-60, authors-only, three-day extravaganza is all about sharing information and learning from other indies. UnCon is for self-published authorpreneurs who are eager to hear from others on topics where they may have less knowledge, and to share their best advice with other indie authors around their own areas of expertise.

To the extent that its intention is to be an all-business weekend, I’ll be sharing my marketing expertise freely and expect to be able to dive into topics that prove difficult in more condensed settings. Topics evolve from group discussions prior to the event, to a planning and goals session conducted early on, to what is shared at the workshop itself.

Interested? Apply for an invitation here!

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Apr
26
to Apr 27

2019 NECRWA Conference: Scaling Your Marketing Program - A Method for Authors Who Want to Be Doing Better

If you’re selling books profitably but you’ve reached a plateau, you need new approaches to help you scale. This session teaches smarter pattern recognition for creative, strategic, and tactical campaign optimization. Adopting a "fail better” mindset will not only earn you fresh readers—it will increase loyalty and engagement among current fans. Most of all, it will get you closer to the Holy Grail of marketing: the repeatable model. 

Topics to be covered include:

  • Advanced campaign design, from structuring to testing

  • Building pro-grade tracking infrastructure to better-understand results

  • Scaling results on automated ad platforms (e.g., Facebook, Amazon, BookBub)

  • Creating connections for advanced retargeting

  • Newsletter sub-groupings and segmentation

  • Audiobook marketing strategies

  • Influencing tactics (e.g., scarcity, FOMO, status)

  • Leveraging evangelist fans to do your work for you

Note; this is not for beginner marketers—it assumes that you’ve tried several marketing tactics and that you're comfortable looking at the numbers.Location: Boston Marriott Burlington, One Burlington Mall Road, Burlington, MA 01803

Registration opens on January 1st, 2019

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Apr
26
to Apr 27

2019 NECRWA Conference: The Book Marketing Audit

Does it feel like you’ve tried everything to market your book and you’re not getting the sales you want? Have you read countless advice articles and purchased expensive courses promising the keys to help step up your game and you’re just not seeing the results? "The Book Marketing Audit" will teach you to stop copying marketing approaches that may be working for other authors but that just aren’t right for you. The most successful marketers don’t blindly follow someone else's advice—they leverage their own data to solve problems from within. 

This presentation will discuss:

  • Identifying your author brand’s strengths and weaknesses

  • Choosing tactics based on the size and structure of your library

  • Technical infrastructure to support analytics

  • Using the right lenses to analyze, and optimize, your results

  • How to do targeting like an advertising pro

  • Prioritizing and staying on the critical path

Location: Boston Marriott Burlington, One Burlington Mall Road, Burlington, MA 01803

Registration opens on January 1st, 2019

View Event →

Sep
8
8:30 AM08:30

San Francisco Area RWA: The Book Marketing Audit

Does it feel like you’ve tried everything to market your book and you’re not getting the sales you want? Have you read countless advice articles and purchased expensive courses promising the keys to help step up your game and you’re just not seeing the results? "The Book Marketing Audit" will teach you to stop copying marketing approaches that may have worked for other authors but that just aren’t right for you. The most successful marketers don’t blindly follow broad advice—they leverage their own data to solve problems from within. 

This presentation will discuss:

  • Identifying your author brand’s strengths and weaknesses
  • Choosing tactics based on the size and structure of your library
  • Technical infrastructure to support robust reporting
  • Using the right lenses to analyze, and optimize, your results
  • How to do targeting like an advertising pro
  • Prioritizing and staying on the critical path

Location: Berkeley Adult School, 1701 San Pablo Ave, Berkeley, 94702

Register Here

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